Be where your audience watches - on the big screen
We build custom Smart TV apps for brands that want to deliver high-quality streaming experiences directly to living rooms. Our teams design, develop and launch applications for the most popular Smart TV platforms including Tizen (Samsung), webOS (LG), Android TV, Fire TV and Roku.
But it’s not just about ticking boxes for platform compatibility. We focus on intuitive interfaces, smooth performance, and reliable video delivery, because clunky apps and buffering screens don’t belong on your viewers’ big screens.
We build apps for all major Smart TV platforms
End-to-end Smart TV app development
Consulting and strategy
Helping you choose the right platforms, features and development approach
Custom app development
Building your app to support video-on-demand, live streaming, monetisation and platform-specific integrations
UX/UI for big screens
Creating interfaces optimised for remote control navigation and lean-back viewing
Certification support
Guiding you through the approval process for Tizen, webOS, Roku, Google TV and other platforms
Real device testing
Using our in-house Test Lab with a wide range of Smart TVs to ensure your app works as expected
Maintenance and updates
Keeping your app secure, compliant and up-to-date with the latest platform requirements
Explore our portfolio of successful projects
Nordisk Film+ App
Nordisk Film+ is the ultimate multi-platform streaming app from the renowned Danish film powerhouse. Explore a vast library of Danish classics and international gems, all delivered through a user-friendly, high-performance interface.
La Xarxa+ App
La Xarxa+ App is a customized streaming solution for Catalan media, providing a user-friendly platform for accessing over thirty local TV channels and radio stations on various devices, with personalized features and advanced categorization.
TV 2 Play App
TV 2 Play, a versatile VOD app for Norwegian TV, brings live streaming, movies, TV shows, and sports to Roku TV. It offers a seamless viewing experience on multiple platforms, including Android, iOS, tvOS, and the web.
Why Smart TV apps with Spyrosoft BSG?
Over a decade of experience in streaming and media
Platform expertise that speeds up development
Focus on quality, performance and reliability
Faster time-to-market with proven processes
Common Smart TV development challenges - solved
Complex platform certifications
We handle approval processes for you.
Diverse device specifications
We test extensively in our in-house lab.
Maintaining cross-device UX
We create remote-friendly interfaces across platforms.
How your business benefits from Smart TV app development
Reach more viewers
Smart TVs are now the primary screen for consuming entertainment content in millions of households worldwide. Having a presence on Tizen, webOS, Android TV, Fire TV or Roku means your platform is accessible without additional hardware increasing adoption, visibility and user acquisition.
Extend your OTT platform
A Smart TV app complements your existing digital ecosystem alongside mobile apps, web platforms, Connected TV solutions and set-top boxes. This consistent, cross-device experience keeps your brand connected to users, regardless of how they watch.
Boost audience engagement
Well-designed Smart TV apps offer an intuitive, remote-friendly experience, encouraging viewers to stay longer, browse more content and return frequently. Features like personalised recommendations, watchlists and ‘continue watching’ help increase session time and user loyalty.
Stay competitive with the latest features
Today’s audiences expect high-quality streaming with minimal buffering, fast navigation and seamless performance, especially on large screens. With a certified, reliable Smart TV app, you ensure your platform meets user expectations, avoids negative reviews and stays competitive in a crowded market.
Flexible monetisation models to fit your strategy
- Generate revenue through advertisements while providing viewers with free access to content
- Integrate ads strategically (pre-roll, mid-roll, and post-roll) to maintain viewer engagement
- Target ads based on viewer demographics and preferences to increase relevance and impact
- Allow viewers to purchase or rent specific content
- Offer one-time purchases or limited-time rentals for exclusive events
- Set dynamic pricing based on content type and demand, maximising revenue from high-interest events
- Provide recurring access to a content library through flexible subscription plans, generating steady revenue
- Offer subscription tiers with different levels of access
- Personalise user experience with tailored content recommendations and exclusive access for subscribers
- Monetise high-demand events by charging viewers a one-time fee to watch exclusive, live broadcasts
- Leverage PPV for special games, tournaments, or championship events where fans are willing to pay for premium access
- Customise pricing based on the significance of each event, ensuring a balanced value for viewers and revenue potential
- Combine AVOD and SVOD, offering free content with ads alongside premium subscription plans for ad-free access
- Appeal to different audience segments, accommodating both casual viewers and committed subscribers
- Offer exclusive content, early access, or additional features to premium subscribers
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Are you planning to build a Smart TV App but need the right partner to guide you through the process?
Tell us about your idea and our experts will help you choose the best technology, approach and team to bring it to life.
FAQ
Smart TV apps allow you to reach your audience directly on the big screen. With the growing popularity of platforms like Tizen (Samsung), webOS (LG), Android TV, Fire TV and Roku, Smart TV apps open new opportunities for audience engagement, brand visibility and revenue generation.
We develop apps for all major Smart TV platforms, including Samsung Tizen, LG webOS, Android TV and Google TV, Amazon Fire TV, Roku, Apple TV, as well as HbbTV and custom operator set-top boxes.
Your app can support live streaming, video-on-demand, personalised recommendations, user profiles, parental controls, advertisements, subscriptions, transactional payments, interactive elements and integrations with mobile apps or third-party services.
The timeline depends on your project’s complexity. A basic video-on-demand app can be developed in a few weeks, while a more advanced, multi-platform solution may take several months. We always provide a tailored schedule based on your business requirements.
Yes, we can develop your app for multiple platforms simultaneously. This approach reduces costs, shortens the development process and ensures a consistent look and feel across all supported devices.
Yes, we guide you through the certification process required by platforms like Samsung, LG, or Google. We make sure your app meets all technical requirements and assist with testing and submission to the appropriate app stores.