Nordisk Film+ App
Multi-platform streaming application for Nordisk Film - a Danish film production and distribution company
What: Nordisk Film+
Platforms: Web, Android, iOS, Android TV, Apple TV, Smart TV (LG WebOS, Samsung Tizen)
Release date: 2022
About our client
Nordisk Film is one of the leading entertainment companies in the Nordic region. Its creative minds produce (and market) Oscar-class movies and drama series. Its movie portfolio includes outstanding titles like The Olsen Gang, Charter, Queen of Hearts, Land of Mine, A War, Another Round and Kon-Tiki.
While operating major cinema chains in Norway and Denmark (and soon in Sweden), Nordisk also produces games and distributes PlayStation in Nordic and Baltic countries. In addition, the company is a part of the Egmont Group, where together they support talent and promote the Nordic film industry.
Nordisk Film’s streaming service Nordisk Film+ showcases the biggest selection of Danish films and a wide range of international cinema releases and kids’ content.
The opportunity: reaching audiences across platforms
With a broad scope of movies and series in its portfolio, Nordisk Film sought a video streaming solution to distribute its content directly to viewers via a subscription model. As Nordisk Film’s target group consumes video content on different types of devices, the entertainment company required a multi-platform application that operates across the following:
- Mobile (Android/iOS),
- Connected TV (AndroidTV, AppleTV),
- Smart TV (LG WebOS, Samsung Tizen),
- Various Web browsers (Chrome, Firefox, Safari, Edge).
The challenge: ensuring smooth integration while reducing complexity
Launching a new multi-platform streaming application is a complex and sophisticated process that needs to meet specific timelines. Nordisk Film selected leading global media services provider Red Bee Media and established provider of front-end, custom, multiscreen solutions Spyrosoft BSG to develop and launch Nordisk Film+.
A key challenge that needed to be addressed was integrating the front-end activities with the rest of the technology partners involved in the project, while reducing overall complexity.
To overcome this challenge, Spyrosoft BSG placed adapters right on the front-end side to enable direct communication between all parties, simplifying the solution and facilitating the maintenance and development of the project.
The solution: next-generation OTT and front end capabilities
The application designed for the Nordic entertainment brand was created through the close collaboration of Red Bee Media and Spyrosoft BSG.
Nordisk Film harnessed the full range of Red Bee Media’s managed OTT services as a part of the Red Bee Pulse offering to seamlessly bring its new subscription video-on-demand (SVOD) service to market and future-proof the company’s streaming proposition. Its unique content offering spanning the best of Danish cinema and a dedicated children’s section is handled and delivered through Red Bee Media’s best-in-breed OTT capabilities, including digital rights management (DRM), content management expertise, and content delivery network services.
Spyrosoft BSG delivered an intuitive front-end for the multiplatform solution, available on the web, mobile (iOS & Android), Apple TV, Android TV, and Smart TV (Samsung and LG). The front-end solution is highly responsive, sophisticated, and user-friendly, integrating smoothly with all parts of the Nordisk Film+ application and enabling users to enjoy a high-quality customer experience.
To ensure the seamless running of the project, the technology partners worked closely with Nordisk Film to assess its needs and discuss options.
The multi-platform VOD application that was delivered benefits from the following:
- Contains three content channels: Dansk Filmskat, Nordisk Film+ (NF+), and NF+ kids,
- Provides dedicated pages that match the channel brand,
- Includes EU portability to enable end users travelling within the EU to have access to the same content as in the country where the subscription was purchased,
- Includes filters, pagination, and internal search results,
- Enables browser caching,
- Is available in English and Dutch (and soon in Norwegian, Swedish, and Finnish languages),
- Includes keyword analysis and publishing tracking.
Final words: futureproofing for success
The application delivered leverages cutting-edge OTT and front-end technologies to future-proof Nordisk Film, enabling it to shape the application’s direction and development while maintaining the highest level of performance.
Nordisk strives to “entertain a broad audience and deliver unique experiences that bring people together“. With a platform aligned with the latest market standards, Nordisk Film+ is well-versed to fulfil this ambition.
