Smart TVs are everywhere – and so are your viewers
With more and more audiences turning to streaming on the big screen, CTV apps have become essential for video-based businesses. Our platform helps you launch fast, scale easily, and monetise efficiently – without the need for internal development resources.
Focus on your content and strategy – we’ll handle the technology, certification and updates to keep your apps running smoothly and meeting platform requirements.
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What your CTV app can include
Everything you need to deliver, protect and monetise content across Connected TV platforms.
Live streaming & EPG integration
Broadcast live events and display programme guides (EPG) with real-time data.
AVOD / SVOD / TVOD models
Monetise your content through ads, subscriptions, pay-per-view – or a hybrid approach.
Server-side ad insertion (SSAI)
Seamlessly integrates ads into video streams without interrupting the user experience.
Multi-user profiles & watch history
Offer personalised viewing experiences with individual user accounts and progress tracking.
DRM & content protection
Protect your premium content with secure digital rights management.
Real-time analytics & performance tracking
Get insights into user behaviour, app usage and stream performance to inform decisions.
CMS & content scheduling
Easily manage your content lineup, metadata and release timing via a backend system.
Watermarking
Protect premium or pre-release content from leaks with session-based watermarking.
Built for all major platforms
No matter the platform, your viewers get the experience they expect.
Go live on every screen – effortlessly
A ready-to-deploy CTV app with your brand, your features and zero development hassle.
What we deliver
Strategy and consulting
We start with your goals and audience. Our team helps you select the right platforms, define monetisation models, align with technical requirements and validate your app idea. We also advise on compliance (e.g., app store guidelines, regional content regulations) and best practices for long-term success.
App development
We build high-performance applications tailored to your needs: native for platforms like tvOS and Android TV or using our cross-platform/Connected TV App Framework for faster rollout. Apps can include advanced features like user profiles, content recommendations, DRM, analytics and offline playback.
UX/UI design
We design intuitive, remote-friendly interfaces tailored to the “10-foot experience” – where users interact with your app from a distance. Our UX focuses on simplicity, clarity and responsiveness across various screen sizes and platforms. We follow platform-specific UI guidelines to ensure consistent and frictionless navigation.
QA and certification
We ensure your app performs flawlessly through comprehensive functional, performance and UX testing on real hardware. Our in-house CTV Test Lab includes a wide range of Smart TVs, set-top boxes and CTV devices from all major manufacturers. We also guide you through the certification process for each platform.
Maintenance & growth
We provide continuous support after launch, including monitoring, bug fixes and feature updates. Our team tracks user behaviour via analytics dashboards, offering insights into engagement, drop-off points and conversion. We help you optimise performance over time and quickly respond to OS updates or new platform guidelines.
We develop for every Connected TV platform
Supported devices: Sony, Philips, Sharp, TCL, Xiaomi Mi Box, Nvidia Shield
Native tvOS app development for Apple TV HD and Apple TV 4K
Roku Streaming Stick, Roku Ultra, Roku set-top boxes, and Roku-enabled Smart TVs (TCL, Hisense, Sharp)
Development for all Tizen-based Samsung TVs (2015 and newer)
WebOS app development for LG TVs from 2014+
Custom app development for Hisense Smart TVs and other VIDAA OS devices
Custom app development for devices powered by Titan OS, including newer Hisense and Vestel models
Fire TV Stick, Fire TV Cube, and Fire TV Edition Smart TVs (Toshiba, Grundig, Insignia)
Custom development for Android-based, Linux-based and proprietary STBs, including telecom operator and pay-TV platforms
See what we’ve built with our clients
La Xarxa+ App
La Xarxa+ App is a customized streaming solution for Catalan media, providing a user-friendly platform for accessing over thirty local TV channels and radio stations on various devices, with personalized features and advanced categorization.
TV 2 Play App
TV 2 Play, a versatile VOD app for Norwegian TV, brings live streaming, movies, TV shows, and sports to Roku TV. It offers a seamless viewing experience on multiple platforms, including Android, iOS, tvOS, and the web.
New Eleven Sports App for Samsung Smart TV
Stream live matches, catch up on highlights, and access exclusive content—all in one convenient application. Stay up-to-date with your favorite sports events with a user-friendly interface and easy subscription payments.
Why teams trust us to build their CTV apps
No need to start from scratch
Our ready-to-go CTV framework save you time (and budget).
Tested on real TVs, not guesses
Your app has to work on actual devices. Ours always do.
One team, all the way through
From strategy to support, we handle everything in-house.
We know every CTV platform
Roku quirks? Tizen rules? Apple TV layouts? We’ve got it covered.
Insights, expertise & use cases
Why your OTT apps crash on Smart TVs – common issues and fixes
Uncover the most common causes behind OTT app crashes on Smart TV platforms such as Tizen, webOS, and Android TV.
How OTT in education is transforming the way we learn
Discover how OTT platforms are transforming education by making learning more accessible, flexible, and personalised.
OTT: the future of hospitality entertainment
Learn how OTT platforms are revolutionising hospitality with personalised, on-demand entertainment and new revenue opportunities.
Kick off your CTV app with the right team
We’ll take your idea and turn it into a branded, ready-to-launch app for any TV platform – no technical blockers, no guesswork.
FAQ
Connected TV app development is the process of designing, building and deploying applications for Smart TVs and streaming platforms like Roku, Apple TV, Android TV, Amazon Fire TV, Samsung Tizen, LG webOS and more. These apps allow users to access video content directly on their televisions via the internet.
The timeline for CTV app development depends on the scope, features and number of target platforms. A simple Smart TV app for a single platform like Roku or Android TV can take 4–6 weeks. Multi-platform OTT apps with advanced features may take 10–16 weeks, including testing and certification.
Absolutely. We implement various monetisation models, including AVOD (ad-supported), SVOD (subscription), TVOD (transactional) and hybrid approaches. We also integrate server-side ad insertion (SSAI), in-app purchases and third-party ad platforms depending on your needs.
OTT (Over-the-Top) apps deliver content over the internet, often across web, mobile and TV devices. Connected TV apps are a specific subset of OTT apps designed to run on Smart TVs and streaming platforms like Roku, Fire TV and Apple TV. We build both and ensure a consistent cross-device experience.
Yes – we handle the full process of CTV app certification and store submission for platforms like the Roku Channel Store, Apple tvOS App Store, Google Play for Android TV, Amazon Developer Console and more. We know the technical requirements, compliance standards and submission checklists for each platform.
We support live streaming, video-on-demand (VOD), catch-up TV, highlights and even interactive content. Whether it’s sports, education, entertainment or iGaming – we tailor the app and player integrations to your content strategy.