Although personal branding has been known and practiced for several decades, the emergence of the Internet and, above all, social media, has given it a completely new dimension. As our lives have become more visual and fast-paced, video content allows users to convey messages in a compelling and engaging way. In this article, we will give 5 tips for content creators who want to create their personal brand through videos. 

Tip 1: Create your personal brand 

A personal brand is a unique combination of characteristics, values, skills, experiences, and characteristics that define who you are and how you are perceived by others. It is the image and reputation that you consciously or unconsciously create among those around you. Your personal brand reflects your authentic self and can encompass your personal and professional life. It’s a promise to your audience about what they can expect from you and why they should connect with or follow you. 

Identifying your personal brand’s unique selling proposition (USP) 

Your unique selling proposition (USP) is the special element that sets you apart from others in your industry or niche. It’s the answer to the question, “What makes you different or better than others who do similar things?” Your USP may include a specific skill, a unique perspective, a niche specialization, or any characteristic that sets you apart. Identifying your USP is crucial in building your personal brand because it provides a clear and compelling reason why people should pay attention to you, follow you, or engage with your content. 

Creating a brand persona 

Your brand persona is your representation of your brand as a person. It is a well-thought-out creation that fits into the identity of your personal brand. To create a brand personality, you determine the tone of voice and style you will use in your communication. Will it be casual and friendly, authoritative and professional, or somewhere in between?  

Consider the visual aspects of your brand, such as your logo, color scheme, and overall aesthetic. Create a consistent message that conveys your values, beliefs, and knowledge. This message should resonate with your target audience and be consistent with your USP. You can also use storytelling techniques to share your experiences, challenges, and successes.  

Tip 2: Video content strategy in building a personal brand

Video content has become very important in the process of building a personal brand due to its engaging and accessible nature. To use video effectively, you need to understand how it can enhance your personal brand. 

Think about visual communication. Video allows you to convey messages through body language, facial expressions and visuals, creating a truly engaging form of communication. Present substantive and specialist knowledge. Using a video, you can present your knowledge and experience, establishing yourself as a credible authority in your field. 

Identification of the target group 

For your video content strategy to be effective, you need to identify and understand your target audience. So, how to do it? 

Market research  Conduct research to determine who your ideal audience is. What are their demographics, interests and preferences? 
Audience needs  Understand what your audience is looking for and what problems they need solutions to. Your content should match their needs and interests. 
Segmentation  If your target audience is diverse, consider dividing it into smaller groups with specific needs. This allows for more targeted content. 

Content planning and scheduling 

Calendar  Create an editorial calendar with topics, formats and release dates for your videos. This helps keep things organized and consistent. 
Content variety  Plan a variety of content types, including educational videos, storytelling, tutorials, and behind-the-scenes content. Diversity keeps audiences engaged. 
Frequency  Specify how often you will post videos. Consistency is key, so set a schedule you can realistically stick to. 
Platform selection  Choose platforms that match your target audience’s preferences. Different platforms have different best practices, so plan your content accordingly. 

Tip 3: High-quality video content production 

High-quality video content requires the right tools and equipment. Consider investing in a good high-resolution camera, lenses that suit your style, lighting equipment for a professional look, external microphones or audio recorders for clear audio, tripods for stabilization, and editing software for post-production. 

The role of visual and audio elements in building a personal brand

Visual and audio elements play a significant role in enhancing the impact of video content. To effectively engage your audience, pay attention to visual composition, framing, angles, and composition. Use text overlays and captions to reinforce your brand’s key points and visual identity. Background music and sound effects can set the mood and highlight key moments, while color grading helps keep colors consistent and attractive throughout your video. 

Tip 4: Distribution and promotion of your video content 

To reach your target audience, it is essential to choose the right video content sharing platforms. When making your choice, consider the following factors: 

Audience demographics: Analyze your target audience’s demographics to determine which platforms they visit most frequently. 

Content type: Different platforms may be more suitable for certain types of content. For example, YouTube is ideal for tutorials and in-depth content, while Instagram and TikTok are better for shorter, visually engaging videos. 

Goals and objectives: Align your platform selection with your personal branding goals. Some platforms are better suited to building a community, while others focus more on brand exposure. 

SEO and video optimization

Search engine optimization (SEO) for video is essential to ensure that your content can be discovered by your target audience. Consider: 

Keyword research: Identify relevant keywords and phrases related to your content and personal brand. Use tools like Google Keyword Planner or Ahrefs to find relevant keywords. 

Optimized video titles and descriptions: Create descriptive and keyword-rich titles and descriptions for your videos. This helps search engines and viewers understand your content. 

Tags and metadata: Use appropriate tags and metadata to categorize your videos and improve their searchability. 

Social media and video promotion strategies 

Using social media is an effective way to promote video content and expand the reach of your personal brand. What should you pay attention to? 

Engagement and interactivity  Increase audience engagement with polls, questions and discussions about your video content. 
Collaborate with influencers  Collaborate with influential or like-minded people in your niche to reach a wider audience. 
Posting schedule  Develop a consistent posting schedule on social media to keep your audience engaged and informed about your video releases. 
Paid promotion  Consider using paid advertising on social media platforms to reach a wider audience and gain exposure. 

Tip 5: Use OTT platforms to build your personal brand 

OTT, or Over-the-Top, platforms refer to streaming services that deliver content directly to viewers over the Internet, bypassing traditional cable or satellite providers. Understanding the dynamics of OTT platforms is crucial to effectively use them to build your personal brand. This understanding includes the nature of OTT content, viewing trends, the diverse range of platforms available, and the many benefits they offer, including: 

Content management and delivery in one place: OTT platforms provide a centralized location for content management and delivery. This streamlines the distribution process and gives viewers easy access to your videos from one convenient place. 

Tailoring the viewing experience for niche audiences: OTT platforms enable content creators to tailor content and viewing experiences to specific niche audiences. This alignment ensures that you’re delivering content that resonates with your target audience, making your personal brand more recognizable. 

Giving users more control over their brand, content, audience and data: OTT platforms give users more control over their personal brand. You can define the style, format and tone of your content, select your audience, and take greater control over the data and analytics associated with your content. 

Avoiding censorship: One of the significant advantages of OTT platforms is that users often have more control over their content, allowing them to avoid censorship and content restrictions sometimes imposed on popular sites like YouTube. 

Private-label OTT platforms are comprehensive solutions that enable content creators to customize, brand, and distribute content on their terms. These platforms offer several benefits, including content control, branding, monetization, and the ability to reach a global audience without requiring a large production budget. You can read about more advantages of your own OTT platform in our previous article. 

Conclusion 

Content creators should pay attention to several things to effectively build their personal brand, as well as distribute and promote their unique content. 

By taking advantage of the benefits of OTT platforms, content creators can create authentic, engaging content, manage their brand, and connect with audiences on their terms.  

If you’re looking for comprehensive solutions to take full advantage of OTT platforms, remember that at Better Software Group we offer fully customizable white-label OTT platforms. Our experts can provide you with the tools and knowledge to build a professional image using video. Don’t delay and contact us today!