Take control of live ad management – directly at the head-end
Put the power of ad management where it belongs – at the source of your signal. POIS gives broadcasters the ability to manage ads in real time, adapt instantly during live events and monetise smarter with precise targeting, all while avoiding expensive infrastructure changes.
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How it works
The POIS implementation path
Consultation
We start by learning about your head-end environment and broadcast setup, so we can tailor POIS to your needs and goals.
Pilot rollout
Together, we run a quick pilot within your signal workflow – allowing you to see the system in action with minimal risk.
Full deployment
Once the pilot proves successful, we integrate POIS seamlessly into your broadcast chain, ensuring stability and performance from day one.
Maintenance
Our team stays by your side with 24/7 monitoring, regular updates, and optimisation – making sure your ad management runs smoothly and keeps delivering results.
Why broadcasters choose POIS
Head-end ad control
Insert, replace, or remove ads directly at the signal level (SCTE-35) – in real time, without relying on distribution networks.
Targeted delivery
Serve regionally tailored ads – urban vs. rural, local vs. national – from a single master signal.
Cost-smart monetisation
Boost revenue with a scalable, flexible system that avoids heavy infrastructure and expensive add-ons.
Live event flexibility
React instantly to game-changing moments: swap ads after a goal, during a time-out, or add premium content on the fly.
Key benefits for broadcasters
Get started quickly – from pilot to full rollout in just a few weeks – so you can see results and revenue impact faster.
Monetise more effectively by managing ads directly at the head-end, without costly distribution upgrades or infrastructure changes.
POIS works smoothly with leading head-end and encoding solutions, such as Ateme, ensuring minimal disruption to your existing broadcast setup.
Trusted by major broadcasters including CANAL+ Poland and ITV, POIS has already been validated in high-demand, live event scenarios.
Sell premium ad slots, apply differentiated pricing for specific segments and boost ad inventory value with context-based insertions.
Learn how leading broadcasters use our expertise
CANAL+
Together with CANAL+, we developed and launched Poland’s first real-time, signal-based ad replacement system for live broadcasting. The solution enables broadcasters to manage SCTE-35 markers directly in the signal stream, allowing precise, dynamic ad insertion without relying on predefined schedules.
Built in Java with DevOps automation and integrated with Ateme, the system was delivered in just two months by a dedicated team of engineers and a project manager. It processes live audio-video streams, modifies SCTE-35 markers on the fly and outputs optimised feeds ready for ad replacement.
The result is a stable, flexible and fully supported system that gives CANAL+ greater control over ad delivery, opens new revenue opportunities and sets a new standard for live broadcasting in Poland.
ITV
Together with ITV, we provide ongoing maintenance and development for a system that manages broadcasting signals and SCTE-35 markers used for ad insertion and stream control. The ESAM application ensures smooth, standards-compliant live transmissions through continuous monitoring and updates.
Our team handles tasks such as marker normalisation, correction, replacement, and generation at the encoder level — all to maintain the integrity and precision of broadcast signals. The maintenance strategy combines regular application upkeep during business hours with 24/7 infrastructure support, ensuring immediate access to DevOps engineers for urgent issues.
Discover what POIS Can Do for You
FAQ
Head-end ad management allows broadcasters to insert, replace, or remove ads directly at the signal level (using SCTE-35 markers), instead of relying on costly distribution-level systems. This gives broadcasters greater flexibility, lower infrastructure costs, and new ways to monetise live content.
Real-time ad insertion enables broadcasters to react instantly during live events. Ads can be swapped after a goal, during a time-out, or at any key moment, allowing premium ad placements that increase engagement and revenue.
Yes. It integrates seamlessly with major head-end and encoding providers, including Ateme, making it easy to adopt without costly infrastructure changes.
The solution is trusted by leading broadcasters such as CANAL+ Poland and ITV, where it is proven to work reliably in live broadcast environments.
Broadcasters receive 24/7 support, monitoring, and optimisation. The service includes continuous updates and development to ensure stable, future-ready ad monetisation.
By giving broadcasters direct control over advertising at the signal level, it enables regional targeting, premium ad slots during live events, and dynamic ad replacement – all without the need for distribution network upgrades.