Streaming is now part of millions of people’s daily lives, but the way platforms deliver content and connect with viewers is constantly changing. In 2025, platforms will focus on practical strategies that make viewing easier, more personal, and more tailored to what people really want. This article takes a closer look at the streaming trends in 2025 and what they mean for viewers and businesses alike.

The evolution of live sports streaming

The global sports online live video streaming market is projected to reach USD 133.98 billion by 2030, growing at a CAGR of 22.66% from 2023 to 2030. Live sports have always had a special place in streaming, bringing millions together to share moments of victory and heartbreak. But the business side of sports broadcasting is getting trickier. Licensing costs keep climbing, and the seasonal nature of sports means platforms often face big swings in viewership throughout the year.

In 2025, sports rights holders are set to enhance the fan experience with features like in-depth game stats, player profiles, and multiview options during live broadcasts. While premium sports TV remains pricey, AI tools are making it easier for operators to offer supplementary content like interviews and talk shows, creating a one-stop hub for fans to stay connected with their favourite teams.

Regional sports also offer a promising avenue. By focusing on local leagues and smaller tournaments, platforms can secure rights at a much lower cost than global events while engaging deeply passionate local fan bases. To make the most of this opportunity, platforms can integrate interactive elements such as real-time commentary and live chats, fostering a sense of community among viewers.

Reimagining content bundling

“Bundling” means providing access to several streaming services together at a reduced monthly rate. Imagine the convenience: paying less, managing just one bill instead of juggling multiple fees and subscriptions, and enjoying a much wider selection of series and movies – all in one place.

Research shows that subscribers who opt for bundles are less likely to cancel their services, ensuring a steady revenue stream for providers. This model also addresses a common challenge in the industry: “subscription hopping.” Instead of viewers signing up for a single service to binge-watch a particular series and then cancelling, bundles provide consistent value, encouraging long-term engagement.

Moreover, bundling fosters partnerships among streaming services, creating opportunities for cross-promotion and shared audiences. It benefits both providers and viewers by offering a win-win scenario: streamers gain loyal customers, while users enjoy a diverse selection of entertainment at a fraction of the cost.

Telecom operators are also using bundling as a strategic tool. By integrating popular streaming services into broadband, TV or phone packages, operators provide customers with added convenience and cost savings. For streaming platforms, partnering with operators provides clear benefits. Being part of a super-package helps streamers increase reach, improve subscriber retention and secure stable revenue streams, offering protection from the challenges of the direct-to-consumer model. The collaboration creates a mutually beneficial relationship where platforms gain visibility and operators increase their value proposition.

The rise of ad-supported models

62% of streaming audiences prefer ad-supported models if it means accessing content for free or at a lower price. With rising inflation and economic pressures, ad-supported streaming is becoming a core strategy for platforms to reach a wider audience. This model offers users free or cheaper access to content while generating advertising revenue. However, the true challenge lies in striking the right balance between monetisation and viewer satisfaction, ensuring that ads enhance rather than detract from the overall experience.

To succeed in this delicate balance, platforms are leveraging advanced ad delivery technologies to create seamless, engaging, and personalised advertising experiences. Long, intrusive ads are being replaced with shorter, more interactive formats tailored to individual viewer preferences. These targeted ads help advertisers achieve better results, creating a win-win scenario for both platforms and brands.

New ad formats are making waves in streaming. Some platforms let viewers choose how they engage with ads, offering options like skippable ads, interactive experiences, or even gamified content. Others are testing reward-based advertising, where viewers can earn perks like discounts, credits, or access to exclusive content by interacting with ads.

Ad-supported tiers have also become a popular way to attract users who might hesitate to pay for subscriptions or are trying out new platforms. These tiers lower the cost of entry, making premium content accessible to younger viewers, budget-conscious households, and emerging markets. For advertisers, these models offer precise audience targeting and detailed analytics, helping them fine-tune campaigns and maximise their return on investment.

A new era of personalised experiences

In a world of endless options, successful platforms stand out by offering personalised experiences. With vast libraries spanning countless genres, users often struggle to find content they really like.

In 2025, platforms will make heavy use of advanced artificial intelligence and machine learning to deliver tailored experiences that reflect individual viewer preferences. This includes dynamically selected playlists, adaptive user interfaces, and even predictive content suggestions based on mood or viewing habits. Personalised marketing campaigns and offers further enhance the appeal, making users feel uniquely valued.

These systems analyse viewing habits, preferences, and even user feedback to suggest content that aligns with individual tastes. Beyond traditional recommendations, platforms are introducing curated playlists, mood-based viewing suggestions, and even AI-powered watchlists that adapt in real time.

Looking ahead, personalisation will extend beyond content recommendations. Features like tailored user profiles, adaptive UI designs based on viewing behaviour, and interactive options – such as voting on story outcomes or customising viewing experiences – will make users feel truly understood. By integrating these advanced tools, platforms can transform casual viewers into loyal subscribers.

The growing popularity of FAST

Free Ad-Supported Streaming TV (FAST) is increasingly attracting an audience that prioritises free access and variety. These platforms offer a wide range of content catering to various preferences. Viewers are attracted by the simplicity of the model – no subscription fees, just seamless streaming supported by non-intrusive advertising.

A key driver of FAST’s growth is its integration with smart TVs and connected devices. Many manufacturers pre-install these services, offering users instant access without extra downloads or setup. This convenience has boosted adoption and allowed FAST platforms to hold their ground against subscription-based competitors.

FAST platforms are also benefiting from a growing trend among content creators and rights holders looking to monetise legacy or niche content libraries. By offering these assets on FAST services, creators can gain new revenue streams without the constraints of traditional licensing models. This mutually beneficial approach ensures a steady flow of fresh and unique content, giving FAST platforms a competitive advantage in maintaining audience interest.

Despite their success, FAST platforms face challenges such as ad fatigue and competition with subscription-based models. However, their ability to adapt through new ad formats, unique content strategies and localised programming ensures their continued growth.

In 2025, FAST platforms will not only become an alternative to paid streaming, but also a reliable, user-friendly option that attracts both viewers and advertisers. Their combination of convenience, variety and personalisation ensures that they will remain a key player in the fast-growing streaming ecosystem.

Content: the heart of engagement

As competition in the streaming industry grows fiercer, content remains the foundation of every successful platform strategy.

Companies are not only securing exclusive rights to sought-after titles but are also pouring resources into creating original productions that resonate with diverse audiences. Also, localised programming has become a critical piece of the puzzle. By tailoring content to reflect the cultural nuances, languages, and preferences of specific regions, platforms can attract new subscribers and create a sense of connection for existing users.

Beyond simply filling a catalog, a thoughtful content lineup plays a vital role in meeting the varied preferences of audiences. Different age groups, lifestyles, and cultural backgrounds call for programming that speaks to specific interests. A well-rounded content strategy also opens the door to innovative revenue models. Services can offer premium experiences, add-on features, or tailored subscription packages for exclusive titles.

Platforms that invest in a thoughtful mix of originality, inclusivity, and relevance can engage viewers beyond a single show or series, building long-term relationships.

Conclusion

The year ahead will be one of experimentation and growth in the streaming world. Platforms are blending creativity with practicality – expanding their reach through ad-supported and FAST models, building loyalty with tailored experiences, and finding new ways to package content that keeps viewers engaged.

The platforms that listen to their audiences and focus on creating real value will be the ones that stand out in 2025. It’s an exciting time for the industry, and for viewers, it means more ways to connect with the shows and stories they love.

Want to stay ahead of the trends and meet your audience’s expectations? Contact us today to explore how we can help you create streaming solutions that stand out.