Multiplatform apps – how to make the best of what you have

Have you ever been mad that the app you wanted to get is not accessible on your device? That happens to the users more times than you can imagine, and it results in frustration and discouragement towards the services presented. The people do not even have a chance to try it out and they may already have a negative impression. That’s not the best start to the relationship with a customer, as it ends at the very beginning. Is then going multiplatform the superior choice? And what should be done to make it successful? Read about multiplatform apps!

Multiplatform and Cross-platform apps are not the same and here is why

Contrary to popular belief, the concepts of creating multiplatform and cross-platform applications differ primarily in their approach to compatibility and use of code in various operating systems and devices.

When developing multiplatform applications, developers create unique versions of the application for each specific platform or operating system, such as iOS, Android, or Windows. This process often uses native programming languages and platform-specific tools, such as Swift for iOS or Kotlin for Android. The key advantage of this method is the ability to precisely tailor each version of the application to the appropriate platform, potentially improving user experience. However, an important issue is the increased demand for resources, as this approach requires the creation and maintenance of several codebases.

Cross-platform application development, on the other hand, aims to create a single application that will run seamlessly across multiple platforms, eliminating the need to create separate versions. This is achieved by using universal programming languages and frameworks such as React Native, Xamarin or Flutter, allowing for a unified code base that runs across platforms. The main advantage here is the efficiency of development time and resource use, because the same code is used on multiple platforms. The downside, however, may be a performance compromise or loss of specific features native to each platform, as the application may not be as closely tailored to each platform’s strengths and design standards compared to cross-platform development strategies.

The challenge of bringing it all together

Creating top-of-the-line platform-agnostic solutions poses a significant challenge: ensuring consistent quality across different software environments, each with its own set of constraints. While some features may not work identically across platforms, developers are challenged to develop innovative strategies to create a unified and seamless end product. It is very important that end users who may access the same application on different devices do not see glaring differences. The goal is to provide a harmonious experience where the transition between platforms is seamless and the overall user experience remains consistent, regardless of the device used.

Designing your multiplaform apps for your target audience

Gaining in-depth insight into your target audience is crucial. The key is to identify who they are and the devices they use most often. This knowledge helps you determine which platforms to focus on to maximize your application’s impact. This process involves developing user personas, realistic profiles of ideal users, created based on market research and real data about your current customer base. Factors such as age, gender, geographic location, income, education level, occupation and hobbies are important. Such detailed information sheds light on the preferences, behaviors and requirements of potential users, guiding the development process to better meet their needs.

User-centric design

A user-centric design philosophy is essential in multiplatform app development. It emphasizes crafting a cohesive and user-friendly experience across various platforms. Key elements involve harmonizing the user interface (UI) while tailoring the navigation and interactive elements to each platform’s specific traits. Additionally, it’s vital to guarantee that the app is accessible to all users, including those with disabilities, thereby embracing inclusivity in design.

Maintenance and keeping the quality

Building an app is only the first step; its ongoing maintenance and enhancement are equally crucial. Regularly monitoring app performance and user feedback is key to making timely updates and adjustments. This approach ensures the app evolves to meet the changing needs and preferences of its users, maintaining its relevance and effectiveness.

Integrations with third parties

In multiplatform app development, incorporating third-party services can greatly enhance the app’s functionality and the overall user experience. Critical factors to consider are the selection of integrations, such as payment gateways, social media platforms, or analytics services. It’s vital to ensure these integrations are compatible across various platforms while adhering to stringent data security and privacy norms. When executed well, these third-party integrations can significantly boost an app’s features and attractiveness to users.

Requirement for various skills set

Developing multiplatform apps demands proficiency in a variety of programming languages and frameworks. For instance, building an app for both iOS and Android necessitates developers skilled in Swift or Objective-C for iOS, and Kotlin or Java for Android. Consequently, this calls for a development team with a broader range of skills or the recruitment of more specialized staff.

Marketing and revenue generation

For any app to succeed, robust marketing tactics and a well-planned monetization approach are indispensable. Multiplatform apps benefit from tapping into diverse user bases, but this necessitates tailored marketing plans for each specific platform. Similarly, the approach to generating revenue may need to be adjusted for each platform, reflecting the unique user behaviors and preferences on each.

Benefits of the multiplatform apps

1. Greater market reach

Multiplatform apps have the advantage of appealing to a broader audience by catering to users across various devices and operating systems. This extensive reach is especially advantageous for companies aiming to expand their user base significantly.

2. The same branding everywhere

Having a presence across multiple platforms enhances the visibility of an app, playing a crucial role in establishing and strengthening brand recognition. This expanded reach allows the app to connect with a wider, more diverse audience, fostering brand loyalty among different groups of users. By being accessible on various devices and operating systems, the app not only becomes more recognizable but also more ingrained in the daily lives of its users, thereby solidifying its position in the market and contributing to long-term brand success.

3. Optimized user experience

On a final note, do your research and trust your specialists

Even with the wealth of information available, including articles like this, it’s crucial to have top experts supporting you for complex undertakings like multiplatform solutions and apps. Relying on a proven, trustworthy source ensures a smooth process under expert guidance. If you’re seeking consultation or assistance on this matter, we are here to help and provide the support you need.