Have you ever been mad that the app you wanted to get is not accessible on your device? That happens to the users more times than you can imagine, and it results in frustration and discouragement towards the services presented. The people do not even have a chance to try it out and they may already have a negative impression. That’s not the best start to the relationship with a customer, as it ends at the very beginning. Is then going multiplatform the superior choice? And what should be done to make it successful?

Multiplatform and Cross-platform are not the same and here is why

Contrary to popular belief, these terms do not have the same meaning. Multiplatform is less commonly used in the industry due to the rarity in which companies specialize in the delivery of solutions for many platforms at the same time, which it entails. Cross-platform refers to the specific type of language used that can be interpreted and the code used simultaneously for different app versions, while for us in the other option the code can be written both natively or utilizing interpretive languages. The main purpose is to deliver the app on different platforms and meet the needs and demands of the owner.

The challenge of bringing it all together

The most difficult part of developing high-class platform-agnostic solutions is delivering the same quality on all fronts regardless of the limitations of numerous softwares. Obviously, some things may not work similarly but the developers have to work around it to create a unified and cohesive end product. There should not be any noticeable differences that will stand out and meet the eye of consumers, after all, they can be visiting the same app just on another device so the experiences need to be matching.

Taking device preferences into consideration

Developing multi-platform apps takes the whole process to another level, apart from caring for the performance on different systems, the specialists need to focus on building the solution to match numerous devices. It not only requires much more effort put into testing, but also deep knowledge of how certain components will look on different screens. Working on such projects and tuning all the pieces together takes years to master the skills and requires a lot of experience.

Designing with the users in mind

That is the one thing that we always emphasize, it is crucial to take into consideration the end result and the experience of the viewers. The designers (as well as the developers) have to be mindful of the intricacies of each platform and take considerate steps when preparing the whole look of different screens.

Maintenance and keeping the quality

Creating the app is one thing but keeping it in shape and making improvements over time is another. Constant checks and staying on top of the app data and the mood of the users help in preparing new components and changing some stuff to meet their evolving needs.

Integrations with third parties

Combining each platform version with additional resources may take it to the next level but the development team has to be meticulous in everything they do. Adding other specialists to the mix creates an environment that can lead to growth but only if the communication is great.


Benefits of the multiplatform approach

1.Greater reach

The more places that the app I available on, the better in terms of its visibility through users.

2.Easier management and control

When one party is responsible for the development of the whole solution, it is easy to implement new things into the code. In some cases, you can even moderate the content of each site from one place in the application and make them function as one ecosystem.

3.The same branding everywhere

You can stay consistent with your designs even through different app versions.


You have the choice of going native or utilizing the framework, obviously, both have their advantages and disadvantages, but you can mix and match to make the solution truly suited for your needs, plus you can make changes between the platforms to make them special, how fun is that?


On a final note, do your research and trust your specialists

With all the knowledge you can gather yourself, partially through articles such as this one, it is best to have only the leading specialists behind you when it comes to challenging projects like multiplatform solutions and apps. Trust the source that is proven to be reliable and the process will go smoothly with its guidance. We are here for you if you need some consultations and help regarding this topic.