Smart TV, Roku and Chromecast Explained
Ever wondered what's the difference between Smart TV, Roku, and Chromecast? We've got you covered!
Multiplatform apps – how to make the best of what you have
Is going multiplatform the superior choice? And what should be done to make it successful? See how you can reach all the audiences.
Why strategic partnerships are crucial for OTT/VOD solution success
A strategic network is being built among media and entertainment service providers. Does it advance the process of solution creation?
Engagement models explained – choose the one that fits you
Engagement models may need a lot of research so we have prepared a short introduction to the topic to help you grasp all of the most important…
OTT app creation – how to deliver amazing viewing experiences
It is easy to fall for the branding and advertising so let’s dive into crucial topics for delivering exquisite viewing experiences with every OTT…
The new era of customizable white-label OTT platforms
Is the novelty of customizable white-label OTT option the answer for all searching for the sweet middle ground between cost efficiency and higher…
How to keep your OTT platform users – Churn rate turnover
Currently, while the market of OTT platforms is getting crowded and users have to restrict themselves to only a couple of services, the competition…
How Dynamic Ad Insertion (DAI) impacts media businesses
While the world has been fascinated with subscription-based streaming services, we are now in the phase of rediscovering other models of content…
How Can Pay TV Coexist With OTT in the Evolving Subscription Industry?
There is no way to stop or reverse the cord-cutting trend – pay TV needs to change, fast. The most likely scenario is...
Personalization As a Tool to Retain Users of Your VOD/OTT Service
Without a personalized approach and great recommendations, even the best quality content won’t cut the mustard.
How to Build a Video Streaming Website, Service, or Platform like Netflix, Amazon, or Hulu
The video streaming industry has become so populated and competitive that it’s hard to imagine another streaming upstart launching...
Everything You Need to Know About VOD/OTT Advertising
In this article, we will cover the main concepts in VOD/OTT advertising and discuss the main benefits it offers. Let's begin with few definitions.
OTT Deployment In The Cloud: What Broadcasters Need to Know
OTT deployment in the cloud is cited among the key solutions to this complexity, and this article aims to discuss its key benefits.
What Is LG’s WebOS (And Why You Should Care)
While most people have heard about Android TV, webOS is relatively lesser-known. However, it has been gaining traction recently.
OTT Apps Aggregation: A New Opportunity for Pay TV and Telco Operators?
An aggregation of content and services that is successful will result in a more engaging customer experience and ad revenue.