Reach millions of living rooms with a fast, reliable Roku app
Whether you’re launching a new streaming service or extending your platform to new devices, Roku is one of the fastest ways to reach a broad and engaged audience. We’ll help you build, test and launch a custom Roku app that’s fully branded, user-friendly and ready to scale.
Let us help you create a Roku app that not only looks great but also delivers a reliable, high-quality viewing experience your users expect.
Why is Roku app development a right choice?
With over 80 million active accounts, Roku gives you direct access to a large, loyal and highly engaged user base.
Roku keeps its platform consistent across devices, saving time on UX issues and speeding up development.
Roku offers robust SDKs and APIs plus flexible UI tools like SceneGraph, making cross-device dev efficient.
Whether you need AVOD, SVOD or FAST, Roku supports built-in monetisation so you can grow your revenue.
Roku is built for streaming only. Its lightweight OS ensures smooth playback and simple remote control.
Get clear insights with built-in tools. Roku offers analytics and data to help you improve UX and content strategy.
Built for Roku. Backed by experience.
What we bring to every Roku project
Deep platform know-how
Our team knows Roku inside out – from SceneGraph-based UI design to BrightScript logic and remote-friendly interactions.
UX design made for TV screens
We build interfaces designed for couch-based navigation, where simplicity, clarity and speed make all the difference.
Fully branded Roku presence
Want a fully branded Roku presence? We develop both channels and screensavers to keep your brand front and center.
Reliable app architecture
We design Roku apps that are stable under pressure – even during high-traffic live events or ad-heavy content sessions.
Performance optimisation
From boot-up speed to video loading time, we tune your app for peak performance across all supported Roku devices.
Interactive and gamified features
Need more than just streaming? We go beyond video – building interactive features and even game-like experiences using Roku’s native tools.
Let's build your Roku app - the right way
Smart development. Smooth performance. Certified Roku apps done right.
End-to-end Roku development support
We offer complete Roku development services – from initial discovery and technical scoping to design, coding and post-launch support. Whether you’re building your first Roku app or extending a multiscreen platform, we handle every stage in-house.
Our team can support monetisation models like AVOD, SVOD, or FAST, take care of certification and deliver updates over time – so you don’t have to worry about scaling or compliance.
See our successful Roku projects
Roku Streaming Platform
We developed a freemium Roku video streaming app for a leading Canadian telecom company, expanding their OTT reach beyond Apple TV, Samsung TV, and Fire TV.
Despite limited initial documentation, our team delivered features like live TV, replays, recording and an EPG, while improving our adaptability and multitasking under time pressure.
Customised News & Sports Roku Channel
We built a customised Roku app for a U.S.-based media company with over 30 hyperlocal news and sports networks. The app includes live streaming, weather updates, podcasts and ZIP code-based content personalisation, along with new features like Text-to-Speech and Voice Control – implemented despite a rapidly changing scope and tight deadlines.
The Better - Video App on Roku TV
We expanded a white-label streaming platform, The Better, to Roku TV, creating a fully functional app with VOD, live streaming, and customisable UI – all manageable via CMS without redeployment.
Despite Roku’s unique development constraints and lack of emulator support, we successfully delivered and certified the app, gaining deep experience in BrightScript and Roku’s design ecosystem.
Is a Roku app right for your business?
Roku gives you access to one of the world’s most popular streaming ecosystems, used by millions of viewers every day. If your business involves video content, whether you run a streaming platform, broadcast live events, own a TV channel, or produce original shows, a dedicated Roku app helps you grow your audience, boost visibility and make your content available where people are already watching.
Models of Roku Channel Development
When planning to launch your Roku app, there are several development models to choose from, depending on your budget, goals, and technical requirements:
Custom Roku Channel Development
We build fully customised Roku applications tailored to your business, brand, and technical requirements. Using Roku's SDK, BrightScript and SceneGraph, we deliver end-to-end Roku solutions, from concept to app store release.
SDK-Based Custom Channel
Built using Roku’s Software Development Kit (SDK), this model allows full control over the app’s features, design and monetisation options. Ideal for businesses with specific branding needs and advanced functionality.
White-Label Roku App
A ready-made application framework that can be customised with your branding, content and desired features. Offers a faster time-to-market and reduced development cost compared to fully custom solutions.
Roku monetisation methods
Roku has become a leading platform for content consumption, offering creators a robust ecosystem to reach a wide audience and generate revenue. For those looking to monetise their video content, Roku provides several flexible methods, allowing creators to choose the model that best suits their content and business goals.
Advertisements
Inventory Split: By default, if you launch with Roku Direct Publisher, you’ll enter an inventory split. You’re responsible for sourcing and configuring 70% of your own ads and you keep 100% of the revenue from that inventory.
Roku reserves the right to serve ads from its own ad network on the remaining 30% of your inventory, retaining 100% of the profits from those ads.
Roku Sales Representation Program
In this model, Roku manages 100% of your channel’s advertising inventory and shares a percentage of the net revenue with you (typically 60% minus operational fees).
This can be a good option if you prefer Roku to handle ad sales and optimisation. Roku directly selects channels for this program.
Subscription Video On Demand (SVOD)
SVOD allows you to offer your content on a subscription basis, providing viewers with unlimited access to your library for a recurring fee.
You can set up tiered subscriptions, free trials and various pricing structures through Roku Pay, Roku’s proprietary billing platform. Roku typically takes a percentage of this revenue (around 20%).
Transactional Video On Demand (TVOD)
TVOD, also known as “Pay-Per-View,” enables you to sell or rent individual pieces of content to viewers for a one-time payment.
TVOD transactions are processed through Roku Pay. You create in-app products for your content (e.g., movie rental, purchase of a specific episode) and viewers make a direct payment. Roku also takes a percentage of these transactions (around 20%).
Analytics and measurements
Roku offers a wide variety of analytics tools and reports, but many are available only with a custom implementation.
Certification
Each Roku channel has to go through a multi-step certification process in order to reach the platform’s requirements. Our Roku team has completed many projects without any obstacles in this regard.
Read more about the Roku!
Smart TV operating systems: which offers the best user experience?
Discover the best Smart TV operating systems in our expert analysis. Compare top platforms, focusing on user experience.
The end of Roku Direct Publisher channels: explore future alternatives
Discover the impact of Roku's discontinuation of Direct Publisher channels and explore robust alternatives.
Smart TV, Roku and Chromecast Explained
Ever wondered what's the difference between Smart TV, Roku, and Chromecast? We've got you covered!
Not sure where to start with Roku? Ask us anything!
Feeling unsure about Roku for your business or need a hand with your app’s development or optimisation? Our experts are here to help! Fill out the form and we’ll get back to you with customised advice and a clear path forward.
FAQ
Roku is one of the leading streaming platforms in North America, with a growing user base worldwide. By developing an app for Roku, you can reach millions of users who access content via Roku TVs, Streaming Sticks, and other Roku devices.
With Roku, you can build:
-
Video-on-Demand (VOD) apps
-
Live streaming platforms
-
Niche or branded content channels
-
Apps with different monetisation models, including subscriptions (SVOD), ads (AVOD), or pay-per-view (TVOD)
-
Direct Publisher: A basic solution with faster setup, limited customisation and fewer interactive features. Ideal for simple VOD catalogs.
-
Native Roku App (SceneGraph Development): A fully customisable solution with advanced features, unique UI, monetisation options and greater control over the user experience.
The timeline depends on the app’s complexity. A simple VOD app can be ready in a few weeks, while a fully customised, feature-rich solution may take several months. We always provide an estimated schedule after defining your project scope.
Yes, Roku supports various monetisation models, including:
-
Subscription-based services (SVOD)
-
Advertising (AVOD), including integration with Roku Advertising or custom ad servers
-
Transactional models (TVOD or pay-per-view)
We help select and implement the right monetisation strategy based on your business goals.
Absolutely. We guide you through Roku’s technical requirements and certification process to ensure your app meets all platform standards and is ready for store publication.