AmRest: KFC mobile app

Company name AmRest Holdings SE/ KFC Poland
Location Poland, Hungary, Czech Republic
Adress pl. Grunwaldzki 25-27, 50-365 Wrocław
Phone number +48 71 386 10 00
www https://www.amrest.eu/
Management board represented by: Mark Chandler (CEO), Oksana Staniszewska (CPO), Olgierd Danielewicz (COO), Jerzy Tymofiejew (CDO), Adam Sawicki (CDO), Zbigniew Cylny (CEO of SCM sp. z o. o.), Malena Pato-Castel (Brands President)

General description

AmRest Holdings SE (AmRest, WSE: EAT) is the largest independent restaurant operator in Central and Eastern Europe with a growing international presence. Since 1993 we have been building a portfolio of well recognized, power brands such as KFC, Pizza Hut, Burger King and Starbucks based on the solid franchise and joint venture partnerships. AmRest owns the La Tagliatella brand which is being developed internationally as both Company-operated restaurants and franchised stores. In 2012 AmRest acquired also two unique brands operating in China – Blue Frog and Kabb.

Today, AmRest operates about 1650 category leading Quick Service and Casual Dining restaurants. Through our „Wszystko Jest Możliwe (Anything Is Possible)” culture, every day over 38 thousand AmRest employees in 16 countries deliver delicious food and exceptional service at affordable prices.

 

KFC brand has already grown to 18 000 restaurants worldwide. They are in over 100  and are visited by over a dozen million customers every day. It is hard to believe today that in 1930 when Harland Sanders founded the first KFC restaurant, he had only a unique recipe for chicken and a great belief that he would succeed. From the very beginning, he was also guided by one principle, which he was faithful to, and which he strictly observed: ”Engage in what you do to the maximum and do it as well as possible!” Today, even though many years have passed since then, KFC still profess it.

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Project Goal

KFC wanted to reorganize the way they have used their mobile apps. Since the food-portals like “Pizzaportal” and “Pyszne.pl” has grown customers was showing more and more often their willingness to order KFC food online. Till December 2017 customers were able to order their favorite KFC products through the official website and mobile apps on a daily basis within a typical way of ordering food online at your doorstep. However, it hadn’t any influence on long queues in restaurants.   Shorting the queues in the restaurants become another significant factor that KFC’s competitors have hardly invested to develop digital solutions lowering the ordering stress and time.

 

As the KFC offer has become quite broad, not all of the products were put on the menu. However, many clients get used to some of them and weren’t often able to find them in the restaurants or thought they were gone forever. Existing KFC apps got old and even though it was frequently refreshed, it appeared after the time that it needs a serious architectural change to keep up with the competitors.

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Roles in the project

  • KFC / AMREST – End Client, Product Owner, Acceptance.
  • Better Software Group – app production and integration with existing API of the client.

General Problem

The KFC app project was performed by three companies and this was the first challenge. BSG as the Web, the iOS and the Android app provider has to deal with UI delivered by design agency and API created by other software company. The most important part of the job was to develop a numerous new functionality that hasn’t been yet supported by the API. That’s why we wanted to start a project by establishing an effective communication model with 3E (API provider). All missing architecture and connections of the API were developed simultaneously with the app functionalities. This obligated as to create unique data structures and support 3E team with our back-end engineers’ consultancy.

 

For example, we couldn’t use ready existing SDK for Pay U implementation. Existing API was enabled to make a proper fit without architectural changes. Finally, we managed to design and program our author’s connection module using proxy servers.

 

The KFC app meant to be released across 3 countries (Poland, Hungary, and the Czech Republic), so it has to have the common core. However, in accordance with marketing purposes, the client wanted to choose which options and functions will be available in specific countries. Till this day Pay U is accessible in Poland and Czech, but not in Hungary.  Also, the app for Hungary was created from scratch by BSG.

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Problems solved in the project

  • Simultaneous and ongoing communication with UI, API providers and with the Client
  • Unique and universal architectural solution enabling Pay U services implementation
  • The app release for 3 countries at the same time – the same app core but different functionalities

What we have learned

  • Quick implementation of new functionalities to the app and connecting them while the API is under construction
  • Preparing an app functionality and 3rd party API solution analyses
  • Aligning API and mobile app testing
  • Preparing Pay U integration in the customized environment

Solution

The two native mobile apps and a web app connected with API by endpoints and external libraries of Google maps and Apple maps. For each of 3 countries, the app determines what sort of requests and data will be served. The configuration of products menu is handled by the back office that is sending the information to the API and then displayed in the app. Among main solutions we can distinct:

 

  • Integration with SMS gates
  • Integration with Pay U and other payment systems enabling card payment at the ordering delivery
  • Integration with other AmRest systems enabling displaying ordering status directly in the restaurant we choose to receive it

 

 

The Android and the iOS app still developed and maintained by Better Software Group in which you can order KFC product to your doorstep, to your friend or to the most suitable KFC restaurant as well.  Brand new bucket configurator will let you create a dedicated KFC bucket from menu products. The app has an intuitive and advanced product search enabling to find and suggest the items you add to your order. It is extremally important for a limited surface of mobile devices.

The skip-the-line mode has been armed with options that let the customer choose the time and the place of ordering delivery. Thanks to that customers can surprise their friends with KFC delivery to their homes.

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What was achieved

The applications can be used in two modes

  • Logged in – This means that you have access to all application functionality and you can make a payment.
  • Not logged in – This means that you can use the app, but you will not be able to finalize your order and make a payment

Now all the customers can have the KFC at their fingertips. They can:

  • Skip the line in restaurant thanks to Mobile Order & Pay
  • Order your favorite KFC Products with Home Delivery
  • Use special coupons, available only in the App
  • Find the nearest restaurant

Downloading the application is free. The app uses anonymous information stored on your device for advertising and statistical purposes.  The app requires your phone number for sign in.