Google Chromecast huge impact 2017

It’s not a secret, the TV market is going through a significant changes. As we all know, digtal tv and related devices develop highly dynamically. One of the sectors are tv-connected services, equipments, products. All analyzes indicate that a hot segment that will generate more and more revenue year after year is Google Chromecast. No doubt, this little streaming device has made a huge impact in the past few years. Just Chromecast, together with Roku, Apple TV may be the most-used connected TV device this year and next years according to a new 2017 forecast from eMarketer.

Better Software Group has started its adventure with Chromecast in 2016. Solution has been commercially used in several projects. We consider this to be a forward-looking solution. We are currently working to expand PlayBetter’s Chromecast platform to make it easier to implement. The goal is also offering support for certification, which so far has few companies.


What is Chromecast in fact?

Let’s look at a comprehensive definition. Chromecast is a wireless display casting device developed by Google Inc. Chromecast enables the stream functionality of Chromebooks, Linux desktops, Android devices, and Google Chrome web browsers on in-home network HDTV setups. It works with iPhone, iPad, Android phone or tablet, Mac, Windows laptop or Chromebook. Chromecast does not officially do direct mirroring like that of Apple AirPlay or Microsoft Wi-Di (wireless display).

In a nutshell, it’s a kind of an HDMI dongle (2.83-inch/ 72 mm) that plays audio or video content on a HD display. It needs direct Wi-Fi streaming or the Internet. All interested users have a good selection of the media to play.  You can use web or mobile applications that support the Google Cast technology. There i salso an option to go through content mirroring from the Google Chrome browser on any Android device. Its innards include a motherboard with a system-on-a-chip processor, 512 megabytes (MB) of SDRAM, 2 GB of flash memory and a WLAN WiFi, Bluetooth and FM module. Google Chromecast device comes with the following:

  • A USB power cable with a micro-USB connector at one end and a standard USB 2.0 connector at the other
  • A power supply with a USB 2.0 port
  • An HDMI extender

What do you need for a start?

Google Chromecast requires a smartphone, tablet or personal computer to start work. It pairs directly with the device for the setup and helps one download the application or browser extension to ensure the pairing process. What is importrant, it does not require a password and other details. The user would have logged in those in the applications of the remote device. If the Chromecast is on a Wi-Fi network, then every device connected is effectively a remote device. Instead of making applications or devices for different televisions, it gives solution to an open ecosystem. Chromecast is supported with the following operating systems

  • Android Gingerbread 2.3 or higher
  • Chrome OS (Chromebook Pixel on Chrome 28 or higher)
  • iOS 6.0 or higher (on iPhone, iPad and iPod)
  • Mac OS 10.7 or higher
  • Windows 7 or higher


Almost every smartphone, tablet, laptop or desktop acts as the initial launching site.  To run and set Chromecast properly you just need several easy steps:

  • Plug Chromecast into your TV and power
  • Visit
  • Connect your phone, tablet or laptop to same Wi-Fi network as your TV.
  • Tap the Cast button in a Cast-enabled app to stream content from your phone to your TV.

Take a look at the technical specifications. Here is for the Chromecast (price $30):

  • Output: HDMI
  • Processor: Marvell Armada 1500 Mini 88DE3005 SoC, 1.2GHz ARM Cortex-A9
  • RAM: 512MB
  • Storage: 2GB flash
  • Output Video Resolution: 1080p
  • Dimensions: 72(L) x 35(W) x 12(H) mm
  • Weight: 34 g
  • Connectivity: 802.11 b/g/n (2.4GHz)
  • Power: microUSB (Power adapter included)

And here’s the specs for the Chromecast Ultra (launched in 2016, price $69):

  • Output: HDMI
  • Processor: Marvell Armada 1500 Mini Plus 88DE3006 SoC, 1.2GHz dual ARM Cortex-A7
  • RAM: 512MB
  • Storage: 256MB flash
  • Output Video Resolution: 1080p
  • Dimensions: 51.9 in diameter, 13.49mm (H)
  • Weight: 39.1 g
  • Connectivity: 802.11 ac (2.4GHz/5GHz)
  • Power: microUSB (Power adapter included)

Available multimedia content

Using Chromecast you can play movies and TV shows with resolution as high as 1080p, listen to music through your entertainment center’s sound system and even throw Web pages onto your TV screen. Chromecast is also expected to add support for additional services in the near future. The list of available channels is as follows:

  • HBO Go
  • Hulu Plus
  • Netflix
  • Pandora
  • Plex
  • PostTV
  • RealPlayer Cloud
  • Red Bull.TV
  • Songza
  • Vevo
  • Viki
  • YouTube
  • Google Play Music
  • Google Play TV & Movies
  • Google Cast Extension
  • BBC iPlayer
  • Angry Birds with Friends
  • Watch ESPN
  • Google Photos
  • PBS Kids
  • Twitch

Why to pay attention to Chromecast?

Compared to competition, the biggest advantage of Google Chromecast is price and friendly, really simple setup process. According to a new study from research firm eMarketer, in 2017, 38.9 million Americans will use a Roku and Chromecast comes in second with 36.9 million users. Remember, instead of huddling around your phone, you can cast it to your TV. You can really enjoy it on the big screen. You want to show your friends a cool website? Instead of crowding around a laptop, you can cast the site to your TV. Broadcast television is great, but streaming is the future. Google Chromecast is one of the easiest ways of getting video streams onto your existing non-smart TV.


Source: Dummies, Electronics.howstuffworks, JBHIFI, Knowyourmobile, Webopedia, Urbandictionary,Techopedia, Variety.

Photo/graphic: PCMag, Advanced Video Project, Dummies