Everything You Need to Know About VOD/OTT Advertising


In this article, we will cover the main concepts in VOD/OTT advertising and discuss the main benefits it offers. Let's begin with few definitions.

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OTT Deployment In The Cloud: What Broadcasters Need to Know


OTT deployment in the cloud is cited among the key solutions to this complexity, and this article aims to discuss its key benefits.

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What Is LG’s WebOS (And Why You Should Care)


While most people have heard about Android TV, webOS is relatively lesser-known. However, it has been gaining traction recently.

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OTT Apps Aggregation: A New Opportunity for Pay TV and Telco Operators?


An aggregation of content and services that is successful will result in a more engaging customer experience and ad revenue.

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What Are FAST Channels?


What are the benefits of launching a FAST channel and how to lunch one?

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Cloud TV for Pay TV D2C Strategies


Cloud TV is the marriage of OTT TV vs. Pay TV which enables interactivity, personalization, regionalization, and other powerful features...

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What Is Video Transcoding and Why Is It Important?


Among the many different terms thrown around in media streaming technology, transcoding is probably one of the most important concepts.

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Everything You Need to Know About Connected TV Advertising: How to Turn Viewers Into Customers


In this article, we'll break down some of the most important aspects of connected TV advertising and show you why it's high time to...

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What’s a CDN and Does Your OTT Streaming Platform Need it?


A Content Delivery Network (CDN) is a piece of technology which ensures the fast distribution of video content across the globe...

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How to Create Your Own Android TV App


In this article we talk about the different ways to make your own Android TV app – there’s an option for every budget and deadline.

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Top Industries That Can Benefit from OTT App Development


In this article, we will discuss the possible use cases and industries that could benefit from OTT app development in the coming years.

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OTT Trends to Watch in 2022


How to stay on top? Check what to look out for in 2022 in the OTT trends and prepare your business for growth and changes.

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Better Software Group Recognized as a Clutch Top 1000 Firm this 2021


This is a big achievement and we are looking forward to new opportunities. We always push towards greatness and we aren’t stopping here!

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HbbTV: What’s In It for Broadcasters and Advertisers


HbbTV offers a range of benefits for both broadcasters and advertisers. In this article, we look at the possibilities of HbbTV for both sides.

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Differences in HbbTV and Smart TV – Pros and Cons


What are HbbTV and Smart TV and which is better? Here’s everything you need to know about their pros and cons!

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