The global app economy is a real explosion. It will be worth $6.3 trillion by 2021, up from $1.3 trillion last year, according to a new report from app analytics firm App Annie. During that same time frame, the user base will almost double from 3.4 billion people using apps to 6.3 billion, while the time spent in apps will grow to 3.5 trillion hours in 2021, up from 1.6 trillion in 2016.The competition for users attention is highly intense. One of the most strategic target for marketers, ICT companies, softwarehouses is Millenials sector. Millennials spend almost twenty hours a week on their smartphones. They’re not making phone calls. First of all they’re spending most of that time on dedicated and favourite mobile apps.
Technology for young people is not something unusual, it’s everyday and normal. It’s difficult to disagree with Business Insider that we’ve all heard the narrative many times over about how Millennials are social media addicts who can’t go five minutes without checking Facebook, Instagram, Snapchat or whatever else. No doubt, all of this is true. Millenials use their beloved mobile apps.
Top 10 mobile apps by Millenials
ComScore recently surveyed app users ages 18-34 about the apps they “can’t go without.” The top 10 includes the likes of Instagram, YouTube, and Gmail. Surveyed users were asked to choose the top three “most essential” apps they own. It might be surprising to know that the one app they consider most essential – above all else – is Amazon. What is importrant – Millennials are more likely to claim signs of app addiction. 63% of them always or often agree to accept an app’s push notification request – far more likely than their older counterparts.
Picture 1: Mobile app report Most essential apps (comScore)
When asked to select which three apps are their most essential and would be most difficult to go without, the two most commonly selected responses would be considered more of utilities than social or entertainment apps. At the top of the list was Amazon, with 35% of 18-34 year-olds selecting that app, followed by Gmail (30%) and Facebook (29%). Nearly half of all Millennials have their Amazon app accessible on their home screen.
According to the comScore survey, Millennials generally show more savvy and sophistication in using their smartphones. They are the most comfortable using their devices one-handed, in part because they know the tricks of the trade to keep their apps within reach. Millennials are much more aware of and likely to use the reachability feature on their phones so they can access apps positioned furthest away from their thumbs. And they are much more likely to put their apps in folders, which helps with organization and first-screen accessibility. Because they make better use of folders, more than half of 18-34 year-olds have all their apps accessible within the first two screens of the phone.
Picture 2: Number of screens featuring apps on smartphones (comScore)
Ugly app? Delete it
Marketers, softwarehouses should also be concioud of one factor. Maybe it’s funny, but Millennials will delete an app if logo is ugly. it’s important to remember that brand extends to something as simple as a logo and how good (or bad) it looks on someone’s smartphone screen. Any app that doesn’t meet this bar could get relegated to the trash bin.
Picture 3: Deleted Apps in the past years by Millenials (comScore)
Source: Business Insider, comScore, INC.
Cover graphic: Bankrate