Better Software Group still grows. We constantly analyze digital market needs and current trends. One of the strategic area is the mobile applications market. It’s a sector that keeps a steady upward trend. On summer of 2018 the mobile app ecosystem, one of the biggest industries on this planet, will turn 10 anniversary. As BusinessofApps service notes, it encapsulates millions of app developers, literally billions of smartphone owners who use mobile apps daily. We have some great companies that drive this ecosystem: Apple, Google, Amazon. Main mobile apps statistics include three main KPI’s: App downloads stats, Appstore stats, App usage stats.
Total number of downloads (Statista)
AppStores and main statistics
The major distribution channel for mobile apps is an app store. An app store (app marketplace) is a type of digital platform for a smartphone, tablet or computer software. With an introduction of an app store software distribution model, software developers got a new way to distribute applications they develop and profit on it. Two biggest app stores 2017 are the Apple iOS App Store and Google’s Google Play store. The reason for Apple for choosing a curation model is that it’s extremely important for the company to keep mobile apps quality on par with its iconicity high hardware standard and keep customer satisfaction rate as high as possible. Google see its Android app store as yet another channel to distribute software, where the company can place ads and being able to profit on it. The list of the major app stores it’s a lot bigger. One can mention such platforms as: Amazon AppStore, Aptoide, GetJar, AppBrain, Samsung Apps, Baidu, Tencent App Gem, Firefox Marketplace, Ubuntu App Store, Windows Phone Store, Windows Store, BlackBerry World.
Let’s look at the key app statistics:
- The total number of mobile app downloads in 2017 – 197 billion (a forecast)
- The total number of iOS app downloads in 2016 – 25+ billion
- The total number of Android app downloads in 2015 – 50 billions
- The total number of Android app downloads in 2016 – 90 billion
- The app category people spend time the most – Social Networking (29% of users)
- The most popular app, both iOS and Android by penetration – Facebook (81% of users)
- The mobile app Millennials use the most in 2017 – Amazon (35% of users)
- The age group that spends the most time on apps monthly in US in 2017- 18-24 (93.5 hrs/ month on smartphone apps, 27.6 hrs/ month on tablet apps)
- The average number of apps people use daily: 9, monthly: 30
- Total number of iOS apps on the App Store – 2.2 million (January 2017)
- Total number of Android apps on Google Play – 3 million (June 2017)
- Total number of apps on Amazon AppStore – 600k+ (as of spring 2016)
- The most popular iOS app category, by volume – Games (25%)
- The most popular Android app category by penetration – Tools (99.8%)
- The most popular Amazon AppStore category – Games (21% of the total number)
- Total number of app publishers – 968k (Google Play), 498k (App Store), 75k (Amazon AppStore)
According to a projection, by 2021 the total app downloads number will jump to 352 billion. Major smartphones and tablets manufactures regular hardware updates and introduction of brand new features are what stand behind the exponential mobile app downloads growth. It’s difficult to disagree with BusinessofApps service, that by 2021 the total app downloads number will jump to a stunning more than 350 billion. Major smartphones and tablets manufactures regular hardware updates and introduction of brand new features are what stand behind the exponential mobile app downloads growth.
Millenials and mobile apps
It is worth noting that the market will be dominated by Millenials. This is the age group that is defined by people of 18-34, with all their needs and preferences. According to the comScore research, the app that millennials can’t live without is not what you think, it’s not Snapchat but Amazon. That’s why it is important to listen to all the signals and needs of the mobile apps market.
Most esstential apps used by Millenials (comScore)
Sources: BusinessofApps, AppAnnie, comScore, BusinessInsider, Statista, TechCrunch.