Smart TV systems and apps 2017

Better Software Group watches closely the Smart TV and Digital TV market development. That's why one of our products is PlayBetter - platform that helps create and manage multi-screen TV/VOD applications....

Better Software Group honored by Deloitte Technology Fast 500 EMEA 2016

Anyone can say it’s a matter of luck.  We claim it’s a result of consistent and hard work of the whole Better Software Group team. Ladies and Gentleman, meet the growth...

New TV digital media business model

Marshall McLuhan, in his classic publication Understanding Media, described media as “extensions of man”. He predicted that electronic media would lead to a global village in which our lives would intertwine...

OTT landscape 2017

OTT (Over-the-top) content, as we can read in TechTerms, refers to movies and tv shows that are delivered directly to digital users. No cable or satellite television subscription reqiuired. OTT content...

Frankly Better Software Group partnership

We proudly announce that Better Software Group have become a partner of Frankly Co. (http://franklyinc.com). It’s a next milestone in our development. Frankly is a digital platform for a multi-sceen world. It...

Online video 2017: engagement, brand awareness

Video dominates social media, marketing, publishers. Over 55% of people watch online video every day. Mobile video, online video – one of the hottiest topics of 2017. Using video in various...

Global leader NorthStar works with Better Software Group

Better Software Group proudly presents our new Client - NorthStar. NorthStar (https://www.northstarbattery.com) is a global leader in designing, manufacturing and deploying an innovative range of batteries and energy storage solutions. NorthStar provides...

Apple TV directions and predictions

Last years, market war between AppStore and Google Play caused a complete changes of digital content distribution. First, the revolution has passed the music enviroment. Now changes passes television and movie...

Better Software Group reprezentuje Polskę i rusza na podbój Szwecji

Better Software Group S.A. konsekwentnie podąża drogą rozwoju. Realizuje precyzyjnie plan zostania ważnym graczem w obszarach Digital Media, Online video platform oraz liderem w sektorze TV multi-screen-solutions. Zdobywa kolejne laury i...

Online video as a part of market success 2017

Online video market 2017 view Online video is no longer an additional option for marketers and managers. It’s a vital, priority part of any content strategy that wants to achieve a market...