Online video 2017: engagement, brand awareness

Video dominates social media, marketing, publishers. Over 55% of people watch online video every day. Mobile video, online video – one of the hottiest topics of 2017. Using video in various...

MEET US AT IBC2017 – 14-18 SEPTEMBER AMSTERDAM

IBC is the world's leading media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors. In 2016 the event had a record attendance, attracting more than 55,000 attendees from 170...

Native or hybrid mobile app for your business?

A lot of companies implementing digital strategy plan to produce mobile app. Producing an effective, functional mobile app is a highly advanced process. Requires knowledge, analysis of real customer and market...

Mobile app effective monetization

OK, you created an awesome mobile app for your business. That’ s the beginning of the long journey. What is the next move? What to do to make the app reach...

Smart TV systems and apps 2017

Better Software Group watches closely the Smart TV and Digital TV market development. That's why one of our products is PlayBetter - platform that helps create and manage multi-screen TV/VOD applications....

Digital media landscape evolution 2017

It is no secret. We in Better Software Group  have an obsession with digital media, innovative publishing, interactive mobile applications. We monitor market with great attention. The digital media market is...

Online video as a part of market success 2017

Online video market 2017 view Online video is no longer an additional option for marketers and managers. It’s a vital, priority part of any content strategy that wants to achieve a market...

Better Software Group joined Samsung Enterprise Alliance Program

Samsung is a brand that needs no introduction. Powerful, well-recognized global brand. It’s very nice to announce that Better Software Group is a part of Samsung Enterprise Alliance Program (SEAP). The online,...

Digital content monetization landscape 2017

It's great believe that some of the top trends of 2016 will continue to affect how we do digital business this year. What does digital media content and general landscape looks...

Millenials, VR, VOD – some trends that will change TV market 2017

TV viewing has expanded to 5.8 hours per day in the last decade, with the hours divided between the dozens of screens. TV, smartphone, laptop, tablet. Television of Future – 2017,...